AI SEO explained

What is AI SEO?
A practical business guide.

AI SEO means improving the information that search engines and AI-powered answer systems can find, understand and reference. It builds on technical SEO, useful content and reliable business information.

By Mahir Gilani, OMNIXCO · Updated 18 October 2026

SEO, GEO and AEO: what do they mean?

SEO focuses on discoverability in search engines. Generative engine optimisation (GEO) considers how generative answers retrieve and cite sources. Answer engine optimisation (AEO) focuses on making useful answers easy to understand and retrieve. The terms overlap; none describes a guaranteed route into an AI answer.

What actually changes on your website?

  1. Make pages accessible. Check indexing signals, canonical URLs, crawl permissions, internal links and usable mobile pages.
  2. Explain the service. Answer genuine buyer questions about scope, locations, process, suitability and pricing where your business can provide it.
  3. Support claims with evidence. Publish accurate credentials, named expertise, genuine project examples and up-to-date business details. Never invent reviews or results.
  4. Make enquiries straightforward. Test contact links, forms and calls to action so interested visitors can reach the business.
  5. Measure the outcome. Compare search clicks and qualified enquiries with a documented baseline, alongside supported citation reports and clearly labelled AI response samples.

Does AI SEO need special files or schema?

Google says its established SEO practices remain relevant for AI Overviews and AI Mode, with no additional technical requirements or special AI markup. Accurate structured data can describe information already visible on a page. It does not guarantee a recommendation. An AI text file is not a substitute for accessible pages and useful information.

Read Google’s guidance on AI features and websites.

Can an agency guarantee ChatGPT recommendations?

No. An agency can improve your website and document what it measures, but it does not control an assistant’s sources or answers. Treat guarantees of permanent AI rankings or fabricated citations as a reason to ask for evidence.

How should a business start?

Choose the services and customer questions that matter commercially. Establish a baseline, fix clear technical or enquiry problems, then improve priority pages using verified business knowledge. Review changes over time rather than treating one prompt response as a ranking.

Our £249 AI Visibility Audit provides a focused action plan. We also offer done-for-you AI SEO, team training and website development when needed.

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Tell us about your business and where you want to be found. We’ll help you choose an AI visibility audit, ongoing optimisation or training. Need a website as well? Mention it below.

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Prefer email? mahir.gilani@omnixco.com

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